LOUD for him echoes with a dark, mysterious and a little dangerous, impossible not to notice guy, who vibrates life. London native, Josh Beech, is the face of LOUD as he is described as ‘the epitome of rough around the edges and the essence of London cool’. The lucky bastard!Patchouli plays the lead in the fragrance, but its fiery depth is mashed up with the whisper of a rose. They move in and out of sync until someone takes control and turns up the volume, hard. The fragrance is moody and soulful. Tobacco takes over creating a mind-blowing track that shoots straight to your soul.
The UK-based duo, the Ting-Tings were hand-picked as the voice of LOUD. Their song ‘We’re not the same’, which they wrote exclusively for the LOUD campaign, is prominently featured in the campaign. They even added their thoughts and twists, not only to the fragrance, but also to the advertising campaign.
LOUD is a fragrance for every guy that has the guts to draw some attention, because no one can ignore this bombastic fragrance!
